The information we gather
As part of our research studies, we receive the information that you voluntarily provide, including, without limitation, your name, residential or work address, email address, phone number, certain demographic information (such as your age, income level or race), and information regarding your hobbies and/or shopping behavior. Because we generally use third-party sample providers for our online research, we usually do not receive any personally-identifiable information as part of our research conducted online. For some research projects, we may also request certain limited financial or health information. Please note that CMI never asks for your financial account numbers or passwords.
We may also receive personally-identifiable information from a third-party who may request that we contact you to participate in a research project, and from third-party providers of address and phone lists. In those instances, we may receive from such third-party basic personal information (such as name, address, age, etc.), your connection with the third-party, your interests and/or product ownership, and your contact information.
In all other instances, we collect information through our research methods, website and when you make requests for information about our services or other inquiries. We may also seek other personally or non-personally identifiable information from you or where such information is otherwise publicly available.
In addition to the information described above, we will passively collect information that is automatically sent to us by your web browser. This information typically includes your IP address and domain name (the site after the @ in your email address). It may also contain your user name (the name before the @ in your email address). The amount of information sent depends on the settings you have on your web browser; please refer to your browser if you want to learn what information it sends.
How we use your information
Research project respondent information is used solely for research purposes. We will never try to sell our respondents anything; we are only interested in opinions. When you complete a research project, your responses are generally analyzed in aggregate with all other respondents’ information and reported not individually, but in the aggregate. We support the rights of our survey respondents by limiting the use of their information for legitimate marketing research purposes, and are active in supporting industry organizations created to uphold ethical survey research (this support includes making every effort to conform to the organizations’ ethical standards), such as the Council of American Survey Research Organizations (CASRO). We will never share our survey respondents’ email addresses or personally identifiable information with anyone except our clients and vendors, but only for marketing research purposes and in compliance with applicable industry codes. All clients, agents or sub-contractors who receive personally-identifiable information from CMI must sign a confidentiality or “chain of trust” agreement.
We may also disclose your personal information to a third-party when required to do so by law, or to protect someone’s safety, or our rights or property.
If you participate in one of our “bulletin board” online research studies, please note that your posts may be visible to other members of the board.
If you submit a request for information regarding our services through our website, we will use your personal information to respond to your request. We also may automatically register you for our marketing list so that we can communicate directly with you by email or physical mailing address. You may opt-out from our mailing lists by following the instructions at the bottom of such email or by contacting us using one of the methods described below.
We use the information we automatically receive from your web browser to improve the quality of our website, including, without limitation, which pages you visit within our site, which site you visited before coming to ours, and where you go after you leave. We can then develop statistics that are helpful to understand how this site is used. This statistical data is interpreted by us in our continuing effort to present the website content that visitors are seeking in a format they find most helpful.
Compliance with Law; Children’s privacy protection
We strive to conform with the federal Children’s Online Privacy Protection Act (COPPA), the CAN-SPAM Act, and other privacy regulations and guidelines in the US and other countries.
When participating in research, you may have the opportunity to link to other web sites. We are not responsible for the privacy policies of those sites. We recommend that you carefully read the privacy policies of each site you visit.
We take the security of your information seriously. Access to your personal information is restricted and limited to select CMI staff members who have a need to access such information to complete a legitimate business purpose, and access is subject to a strict password policy. Our employees receive training in data privacy and protection. We have security measures in place to prevent the loss, misuse, and alteration of the information under our control.
Do Not Track
Because we do not record any personally identifiable information without your express voluntary consent, we do not honor Do Not Track requests.
Transfer of information
Access to and Correction of Your Information
We will make available to you the personal information in our custody or control that we have collected, upon your written request, to the extent required and/or permitted by applicable law. You may request your information and correct any information that you believe is inaccurate by contacting us in writing at the physical or email addresses provided below, and we will attempt to fulfill your request within 30 days, including requests regarding the personal information we have in our possession or control, what that information is being used for, and to whom it has been disclosed, if applicable. In certain situations, however, we may not be able to give individuals access to all of their personal information, including where access would be likely to reveal information about a third-party or confidential commercial information or where the information has been collected or disclosed for the purposes of a legal investigation.
Please contact us at firstname.lastname@example.org with any questions; we respond to most email inquiries by the end of the following business day. You can also contact us by postal mail at Attn: Marketing Department, CMI, 2299 Perimeter Park Drive, Atlanta, Georgia 30341.
Changes to this policy