Insurance

INFORM BUSINESS DECISIONS: INSURANCE

Uncover the decision-making process for insurance agents and consumers

In today’s price-sensitive environment, insurance companies are fighting to gain and retain customers, striving to create distinct brand positioning. And customer pressure is intense – consumers and small businesses increasingly demand products and services based on individual risk for greater control over their insurance costs.  Whether consumers or independent agents, CMI’s tailored solutions generate a deeper understanding of what matters most to customers – the attitudes, motivations, and influencers that lead to decisions about providers, products, and lines coverage.