Why CMI?

CMI is a full-service insights and research consulting firm focused on customer acquisition, share, and loyalty in B2C and B2B industries including Telcom, CPG, Life Sciences, Financial Services, and Insurance.  We help your organization develop a differentiated brand strategy by managing behavior throughout the customer’s lifecycle by understanding:

How your customers make decisions,

Why they make those decisions,

How they experience your brand, and

What we can do to influence future behavior.